We bring together exciting well-loved brands, modern & efficient manufacturing capabilities and excellent long-standing trade relationships & knowledge to deliver innovation to the ice cream marketplace.
This allows the brand owners to widen their brand footprint and introduce new consumers for the parent brand and category.
It is key to our success that we treat brands as our license partners do – in short, if we look, taste, smell, feel and act like the parent brands we are representing to deliver true consumer satisfaction.
We don’t take on competing brands as we believe in building long-term relationships with our brand partners, built on trust and that we will always do the very best for each other.
We ‘get’ brands, licensing and the need to differentiate in the market to secure long-term success, having the expertise to translate and interpret the essence of a brand into the £1.7bn ice-cream category, the fastest growing in frozen.
We provide a one-stop solution for brands wanting to expand into ice-cream and can look after everything for our brand partners from Product Development and Sales & Marketing through to the all-important logistics!
The large, global ice cream manufacturers do a great job of delivering well-loved brands to consumers but aren’t easily able to launch innovative new brands to market due to conflicts of interest or corporate strategy.
That’s where we come in and are able to offer a credible alternative to the established players, backed up by state of the art manufacturing facilities and an unrivalled knowledge of the branded ice cream market, driven by a passion to bring new brands to life.