20 years ago, Matt & David first got together, working for the Virgin group. Matt later joined a little start-up business called ‘Ben & Jerry’s’ who wanted to enter the UK market. Greg joined Matt at Ben & Jerry’s and together with the team they built the brand into the largest luxury ice cream brand in the UK.
All three were united again at Frederick’s Dairies in 2011 and set about delivering growth for the business of more than 20% in just 2 years on the back of industry-leading brand plans, including exclusive supply of ice cream to the London 2012 Olympic and Paralympic Games.
After Froneri bought Frederick’s Dairies in 2013, Matt, Greg & David realised that the UK ice cream market needed a credible alternative to the large companies who dominate, from which the idea for Brand of Brothers was born.
All three were united again in 2011 and set about delivering growth for the business of more than 20% in just 2 years on the back of industry-leading brand plans, including exclusive supply of ice cream to the London 2012 Olympic and Paralympic Games.
After Froneri bought Fredericks in 2013, Matt, Greg & David realised that the UK ice-cream market needed a credible alternative to the large companies who dominate, from which the idea for Brand of Brothers was born.
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