September 2025

Brand of Brothers extends its Reese’s Ice Cream range within the UK market

Brand of Brothers, suppliers of licensed branded ice cream products to UK grocery retailers, is building on its partnership with multinational confectionery company, The Hershey Company, to extend its range into the Ice Cream Snacking category with Reese’s Peanut Butter & Milk Chocolate Ice Cream Bites.

Romeo Malfy Ice Lollies

The new variant will soon be available online at Ocado and in Tesco stores across the UK in a bitesize format of 8 x 28ml Bites. This new and exciting format will join the existing Reese’s Ice cream sticks and 460ml tub. The fun twin-cup shape of the Reese’s ice cream sticks matches the familiar identity of the popular confectionery treat. Shoppers who opt for the tub will enjoy the perfect blend of smooth chocolate swirls and signature Reese’s peanut butter.

Commenting on the new product launch, Carys Delve, Marketing Manager at Brand of Brothers, says: “Snacking is a growing category within ice cream and Reese’s just lends itself to this format perfectly as a confectionery brand. Taking the already popular formats and creating bitesize pieces allows new consumers to enjoy the superb quality of Reese’s Ice Cream”.

Available online at Ocado and in Tesco stores in September 2025, Reese’s ice cream will launch in other retailers from 2026.