February 2026

Swizzels launches two new iconic ‘Squashies’ ice cream products

Brand of Brothers, suppliers of licensed branded ice cream products to the UK grocery retailers, is expanding its Swizzels range with the launch of two exciting new products under the hugely popular Swizzels Squashies brand.

Reese's

Arriving in stores in early 2026, Squashies Splits offer consumers of the UK’s Number 1 sugar confectionery brand* a refreshing twist on a favourite flavour. These creamy milk-flavoured ice lollies feature a tangy raspberry coating. They will be available in packs of 3 x 70ml and presented in 100% recyclable packaging. They are also suitable for vegetarians and contain no artificial colours or flavours.

Fans can also enjoy the Drumstick Raspberry & Milk flavour in a new 1-litre tub format too. This creamy, indulgent ice cream is inspired by the classic Original Drumstick taste, providing a fun and playful take on one of the nation’s favourite sweets and perfect for sharing.

Sarah-Louise Heslop, Head of Marketing at Swizzels says, “These two new formats deliver the iconic taste and look of Drumstick that fans love, giving shoppers new ways to enjoy the brand and encouraging repeat purchase across occasions. They are both great additions to the portfolio.”

Squashies Splits will be launching in Nisa in April and both Squashies frozen treats will also be available on Ocado.

For further information and to keep up to date with new product launches, visit https://swizzels.com/